The 'Dirt is Good' campaign underlines the message that Omo effectively tackles the dirt that children create while growing and experiencing life.
As part of Unilever's integrated marketing efforts to introduce the new product to the Turkish market MagiClick has created OMOBaby.Com, which includes detailed information about the product and the concept, washing & lifestyle tips for mothers, interactive stain-solver help tool, and articles by reknown child psychologist Prof. Dr. Yanki Yazgan & celebrity Iclal Aydin.
MagiClick has received 13 nominations in 9 categories and won 3 awards at the 4th Golden Spider Awards organized by DorukNet and Microsoft.
The recently re-launched Ykb.Com.Tr, the already successful healthcare portal Unutkanlik.Gen.Tr by Abdi Ibrahim Pharma and the corporate web site of the Kale Group has received best runner-up awards, while 10 other projects including Disbank.Com.Tr, IdealKart.Com, TusOnline.Com, Cimsa.Com.Tr, VestelAtletizm.Com, Zaplayin.Com, McDonalds.Com.Tr and Mn.Com.Tr won nominations in their respective categories.
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